People experience some tough times in their life at which they discover their true inner strength. They become alone, bored, and frustrated during such periods.
And after years, they come to know they have reached their goals and turned into their true selves because they felt lonely & broken once.
They realize freedom is a reward people gain after standing alone, making their own decisions, and learning to love themselves in their solo moments.
Freelance writing is a sky or a sea for those who dream of a great profession with freedom and independence. It brings big career prospects and a great future to those who dive into it. The only two rules are solo hard work and determination.
You can read a detailed guide here that explains mostly every corner of a freelance writing career. Start learning!
Who is a Freelance Copywriter?
A freelance copywriter is a self-employed copywriter who prefers to work directly with clients instead of working under the supervision of an organization or company.
They sometimes take subcontracts with any company or digital marketing agency. Yet they are free from organizational controls.
Why do people choose to work freelance?
People choose to work freelance mostly because:
➔ They are very less prone to the work pressure that is widely prevailing in organizational jobs.
➔ They can select their working hours on their own.
➔ They can work at a place they prefer to work.
➔ They have to choose a work only if they prefer to work on it. If they want a career break in between, they can have it without any complications.
➔ They don’t have a fear of losing their job. If they lose a client, they will get another.
Scope & Salary
Freelance Copywriting is an area where hard workers get paid off. Its career possibilities and salary range is wide.
Salary of a Freelance Copywriter
The salary of a qualified beginner freelance copywriter may be approximately ₹10000 per month and can earn around up to 1,00,000 per month with his/her expertise in career.
Scope & Journey of A Freelance Copywriter
A career as a freelance copywriter is interesting as it has no chains of professional ego, firing, and other office conflicts. You are the decision-maker here. You can work on your timing at a place you are comfortable with. You are deciding whether you want to commit to a work or not.
Yet, there are challenges in the life of every freelancer. Most freelancers have to learn every process of their career on their own. They should find ways to solve their challenges alone. They are their guide. From finding a platform to exhibit their skills to evaluating their income, they travel alone. Also, successful freelancers research massively, communicate effectively as well as frankly with clients, ask doubts, and reflect on their passion in everything they do.
How to work with Clients as a Freelance Copywriter The following suggests how many clients you need as a freelancer and how should manage your clients.
How many clients do you need?
If you are a fresher, it is better to start with one or two clients but if you have experience and are capable of writing quality content fast, you can go for more.
Also, how skilled you are in managing clients matters to decide how much work you should commit at a time.
How will you manage your clients?
People are different. So, you will be getting different types of people as your clients. You will learn to manage them through practice over time.
Anyway, you should be peaceful and diligent while you communicate with your clients. Educate yourselves in the field of copywriting and freelancing through research, or by taking quality courses. In such a way you can manage your clients well and shine in your freelance content writing career.
Caution while you choose your clients
You should make sure you don’t end up frustrated without your payment. So, choose your clients wisely.
➔ Research well and check whether they are authentic before you choose them.
a. You can check their social media profiles, Linkedin profiles, etc. b. You may also examine the history of their previous works, their connections, and more.
➔ Communicate clearly with your clients before you commit to work. ➔ Ensure you are capable of doing it before you choose to work on a project. It is okay to deny the work if you think it is too hard for you.
How and where will you find clients?
You can find clients for your freelance writing career through the following ways:
a. Cold Pitching
Cold pitching means delivering emails to targeted strangers to convince them that you're a good fit for their needs. You can research the team or person you would like to offer services to. It can either be a small business (a dentist, a tutor, a pet shop, a salon, etc. )or a large enterprise (Honda, Amazon, KFC, Myntra, MyG etc.) or it can be a mid-sized business. Whatever it is, you can research their current needs and you can mail the business owner or recruiter convincingly that you can offer them the best services for their needs. If they approve you, you can have projects with them.
b. Employment Boards
You can apply for freelance copywriting jobs on employment boards like Linkedin, Indeed, and even Facebook. It is the simpler form of client search for freelance writers.
c. Online Communities
Online communities are a great platform to get clients. If you become a member of a community and stay active by sharing your writing samples and thoughts, potential clients who look for freelance writers can get impressed and they can invite you to serve them in their needs.
By joining an online community of freelance copywriters, you can get back support from industry experts and a lot of other beginning writers like you.
You will get writing tips, feedback for your questions, and guidance via group meetings. You can share your sample writings there to receive both appraisals and corrections.
Here are some online community suggestions to join:
● Freelance Writers Den
● Problogger
You can also join a course online or offline that improves your copywriting skills or freelancing skills to receive similar benefits as mentioned above.
You can see a lot of quality course centres across the web like Udemy, Linkedin, Youtube, and many more. Research on the internet and see reviews for finding the best courses.
d. Connections with copywriters, and other marketing professionals
You can connect with copywriters and other marketing professionals on media like Linkedin, Instagram, and Facebook so that you can collaborate with them if you get any massive deals or projects. You can also refer each other for work if any of you is too busy to commit to one. So, you will either get a client or you can save a client whom you may lose if you deny one of their proposals.
You can also ask your clients to refer you after successfully finishing a project.
e. Events
You can search for events that host the target clients you want. Wherever they do business in, healthcare, educational sector, marketing sector or saas, you can search for events in those niches and you can participate in those events. You can communicate with other participants of the events and find potential clients from among them. You can find events in event portals like: Eventbrite, Liveworx,
and so on.
f. Guest Posts
Another way copywriters use to hunt clients is by publishing their blogs on famous websites. You can find websites which feature your desired niche or those your target clients may come to for knowledge. Then, you can pitch an email to the website’s editor by briefing them that you can offer a great blog that captures the attention of their readers. If they agree, you can contribute a guest blog on their site. Doing this can bring potential clients to you.
g. Subcontracts with digital marketing agencies Digital marketing agencies commonly hire freelancers to perform projects under a subcontract. A lot of copywriters work with them. You can search for digital marketing agencies near you on Google. Then, you should research more about them to ensure their credibility. You can see their profiles on various platforms like Instagram, LinkedIn, Facebook, etc. Next, you can mail them that you hope to work on projects with them, and you can attach your portfolio or writing samples with it. If they show interest, make a call or meeting, make sure they are authentic and go on with the project.
Why & How should you create your Portfolio? Having a portfolio to display your copywriting work is a great way to attract or impress clients. You can provide your portfolio to your clients to convince them that you are a fit for their needs.
You can use any social media, or build a website on WordPress or on similar platforms for creating your portfolio. You may also get clients from the website or media you display your portfolio.
You can add links or photos of your previous works or other writing samples to your portfolio. Writing blogs on your website and presenting them to clients is also a potential way to make your portfolio clean and impressive.
Qualifications for a Freelance Copywriter
English is the most sought language to get hired as a copywriter as it is a commonly known language in every region. Employers look for regional languages when their business focuses on a particular locality or region.
You can start a career in Copywriting either as a freelancer or as the staff of an organization if:
A. You have language skills in the medium you write.
B. You have the skills to write any piece of content without grammatical errors.
The bonus qualifications to start a career in Freelance Copywriting are:
A. A degree in the English language or the medium you want to focus on as a Copywriter.
B. Basic knowledge, and skills in Marketing.
Wrap-Up
So, you have finished a quick reading on the journey of a freelance copywriter. You have come across a copywriter’s salary, scope, qualifications, clients, and much more.
I hope it guided you in learning just about the life of a freelance copywriter. Have a great career ahead in freelance copywriting and be satisfied utmost.
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